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November 26, 2007
“To the Left,” or How to Ditch Your Summer Reading Program and Find Something More Fulfilling
Since we’ve deviated into an Adrienne’s Unpopular Library-Related Opinions subtopic, I feel I should at long last fulfill my promise to Beth that I would talk about the low-key summer reading program we ran at WPL this past summer.
Here’s a true thing about children and reading: research tells us that parents’ attitudes and behaviors surrounding reading have a profound and lasting impact on children’s attitudes, behaviors, and, ultimately, achievement where reading is concerned. Research does not tell us that reading incentive programs have a lasting impact on children, and there have been virtually no serious studies of public library summer reading programs. (I’ll be watching Dominican University’s project with some interest, although I the opposite of wanted to participate myself.) Most of the “research” people cite draws corollary rather than cause-and-effect conclusions. For instance, the more children visit the library, the more likely that they’re reading. Well, DUH, in most cases, that’s going to be because their parents value the library enough to bring them there frequently, and I’m going to wager those parents are also reading to their kids and even reading themselves in their spare time.
Summer is the busiest time of year for most public library children’s departments because the children are out of school. Summer reading incentive programs can be a way to capitalize on this and encourage further library use. When I started at WPL and began administering a program that was much larger and more expensive than any I’d run in the past, I began to wonder if incentive programs were the best way to encourage this use. Aside from my preference to not complicate things unnecessarily, I have a bit of an issue with incentive programs. Used judiciously, incentive programs can work with some children in certain situations, but that’s not an across-the-board deal. Research suggests that bribing people generally only works in the short term and can wind up being counterproductive. I’d wager this is especially true in the burbs, where children have a lot and are constantly being bribed to do all manner of things. Another thing that makes me uncomfortable with incentive programs is that the focus becomes on the prizes rather than on the activity being promoted, which leads to all kinds of fun things like cheating (on the part of children and, I’m afraid, parents) and parents arguing with their children about their participation in the program right in the middle of the Children’s Room (CLUE: Yelling at your child about reading will never make him/her a reader.). This kind of thing really stresses me out.
I’ve been tinkering with the summer reading program for years trying to come up with something that fits both my needs and patron expectations. This summer, we finally ran a program that is simple and elegant that I love.
We rewarded children for visiting the library and made books the prizes.
This is how it worked. I went to the Scholastic warehouse sale in May (Thanks, Pat, for cluing me into it!) and bought a whole lotta paperback books in multiples of three. When school let out, we set up three drawing boxes, each featuring a different book. Every time a child visited the library, he or she could put one entry in one of the boxes. This way, kids would be able to see what they were entering to win at the point of entry, which would give them some choice as to what they wanted to try to win and also might give them an incentive to visit the library again that week if they wanted to enter two drawings or try to get more entries in for a book they really wanted. At the end of each week, we drew three winners from each box (i.e. 3 copies of each title x 3 titles = 9 winners each week), and then we put out three new book choices. This program was so blazingly easy. It was simple to communicate, everyone understood what was going on, there were no reading logs to lose, and, unlike any program we’ve ever run, we were able to maintain it through the entire summer and are continuing to run it on a scaled-down monthly basis through the rest of the year (lest we give the impression that the library and reading are only important in the summer). Even better, if someone cheats, at least they’re cheating to win a book.
We backed this whole thing up with a strong schedule of events—four or five programs per week through most of the summer, most of which were literature-based. We had bookmarks and stickers at the desk for kids to take from time-to-time (another thing we do through the rest of the year). We always have activity sheets, take-and-make crafts, a puppet theater, a block table, comfy chairs, etc. We work hard to make sure we have a kick-ass collection that includes big bunches of the most up-to-the-minute stuff kids are looking for. In other words, there are plenty of other reasons to visit us. Reasons I feel good about. Reasons I don’t mind working hard to maintain. I know that some people really love putting together and running elaborate summer reading programs, and kudos to them. If you love running something like that, I bet you’re making it work. For me, though, I’d rather put time and effort into, say, doing a storytime or buying some new books than creating and explaining an elaborate incentive program I don’t believe in.
Making such a radical change this summer, I assumed we’d get a lot of complaints, but we didn’t. Some people complained, sure, but no more than usual. It’s a big community with extremely diverse needs, and we’ve never been able to please everyone. Some families decided to go to neighboring libraries that were giving out more prizes, which is fine with me if it’s worth the drive to them. I think more busy families appreciate the simplicity of our program. Overall, we had hundreds of entries each week, circulation was up, and our programs were full. That sounds like success to me. The summer was tiring—it always is—but it seemed to me that the atmosphere was much more pleasant and manageable. I hope to run it pretty much the same way in 2008.
Posted by adrienne at November 26, 2007 12:42 PM
Comments
This makes sense to me, Adrienne. When I was a kid I was never into reading for prizes, but I would certainly have put my name in a box to potentially win a free book. When I was 10 or older I would probably have biked to the library myself every day to put my name in the box, if the books up for grabs looked interesting to me. Thanks for taking the time to write this up.
Posted by: Jen Robinson at November 26, 2007 02:20 PM
AMEN, sister. I love kids, I love summer, and I love kids reading during summer, but I harbor a deep, burning hatred for SRPs. They are such a pain, and it feels like every year we have to top what we did the year before, which is no way to live.
We did something similar to your To The Left SRP this year, and I think it was the best SRP I've participated in. I am going to try to convince my colleagues to continue to strip down and refocus our approach this year, too.
Posted by: Sophie at November 26, 2007 02:57 PM
Hey Adrienne,
Thanks for sharing your summer reading program! I read the blog frequently to get ideas for programs (and just to see what other librarians out there are thinking) and I think this is one of the happiest, most wonderful ideas I've seen in a while. For the past two summers, I have dreamed of getting rid of our incentive-based summer reading program. I hate prizes! It limits the number of children we can accept into the program and it does nothing but clutter up parents' houses! I just might try it in 2008...so I may have a few more questions. Thanks for this!
Posted by: Kate at November 26, 2007 03:49 PM
Jen, I find it kind of ironic that I run many programs that even I, huge reader that I was, would not have participated in as a child. I did nothing that involved talking to adults I didn't know. I would have felt okay putting a slip in a box, though.
Sophie, WOOT! I don't like that whole having-to-top-last-year thing, either. Too much pressure.
Welcome, Kate! If I can answer any questions, ask away, anytime. :)
Posted by: adrienne at November 26, 2007 03:58 PM
Adrienne,
As usual, you're blazing a trail and it's a good one. It seems I now have responsibility for the summer reading system grants for 2008 and I'm planning to ask you and your colleagues if there's anything else we can use the money for *besides* incentives. I'd love to be able to take that money and buy a whole boatload of books to be given away during the summer.
Posted by: Patty at November 26, 2007 04:40 PM
Patty, Obviously, I think that's a great idea. :)
Posted by: adrienne at November 26, 2007 09:13 PM
What I like about the program is that it separates reading from the prizes. I don't have problems with the idea of prizes (aside from chincy, cheap plastic ones which I despise)- I kind of like the idea of the summer as a big summer-long party where you can go to cool programs and get/win cool stuff like books and pencils and stickers and things IN ADDITION TO ALL THE GREAT STUFF THAT'S ALREADY AT THE LIBRARY! I love that the program rewards coming to the library instead of reading and leaves kids to put off or embrace reading as they so desire.
Posted by: jp at November 26, 2007 11:53 PM
Once again, you've stunned me with your genius. You've come up with the most perfectly crystallized, essential version of the summer reading program. I am going to pass this post on to every children's librarian I know. Genius, I tell you!
Posted by: eisha at November 27, 2007 09:35 AM
Adrienne, I am so glad you posted this and that I read it. I am not a public librarian, but the incentive programs in school and public libraries make me kreeeeeeeazy. I just. don't. get. it. They make reading seem like this onerous task (though I agree with you that they might work for specific kids in specific situations. I was the librarian at a school for the deaf, where very smart seniors were reading at a 3rd grade level, because, essentially, English was a second language for them, and in cases like that, I can maybe see the purpose of such programs). Many, many kudos to you for doing this, for scaling down, for doing something you believe in. I mean, really, I wish to God you were my local public librarian. Not only do the patrons win, but the program sounds as if it was more headache-free for you all to run. Win-win.
I love what Scieszka had to say about relaxing-about-reading in our interview with him (and which he's said lots of places elsewhere). This seems to me to be in the spirit of that. Wahoo!
Posted by: Jules at November 27, 2007 10:55 AM
P.S. I, for one, like the Adrienne’s Unpopular Library-Related Opinions series.
Posted by: Jules at November 27, 2007 10:56 AM
Total agreement here. I'm a big believer in Alfie Kohn's Punished By Rewards. I don't like bribing my kids to read and I don't like making that association for them at ALL.
Posted by: Maggi Idzikowski at November 27, 2007 05:24 PM
Speaking as a teen services librarian, we love letting our Teen Advisory Board pick out our summer reading prizes, and watching the other teens' faces light up when they get something cool for reading. But, you know, that's just us. :)
p.s. Maybe I'm secretly ordering those awesome prizes for myself? Shhh...don't tell anyone....
Posted by: Olivia at November 27, 2007 07:52 PM
Jason, Exactly.
Eisha, If only my genius extended to other areas, like plumbing and power tools.
Jules, Yes, Jon Scieszka really knows his stuff when it comes to kids and reading. I'm always nodding my head when I hear him speak or read interviews with him. And I am glad to know someone's enjoying my unpopular opinions. No one at work has egged my office or anything yet, but they are very likely ignoring me (or just used to me). ;)
Maggi, I'm glad you mentioned Punished by Rewards. That book helped me find words for and understand a lot of the things I was feeling and observing about kids and how to work with them.
Olivia, Well, you know, everyone has to find the thing that works for their goals and situation. :) There are just so many things to consider, and a lot of different ways to run just about anything in a library (which is one of the many reasons libraries are great places to work, IMHO).
Posted by: adrienne at November 27, 2007 10:25 PM
We have two major library systems in my part of the country. One has a lot of money for big prizes (i.e. pizza, ice-cream, etc.) and one has... not so much money, and so the prizes are new paperback books. I'm a fan of the latter.
Posted by: Alkelda at November 27, 2007 10:50 PM
Great, great post.
I've had discussions with other YA librarians in my system about what wasn't working with our SRP and how we could make it better (without having to spend more), so thank you for writing so thoughtfully about what worked for you and why.
I love the simplicity of your revamped SRP. And I agree with Jen Robinson. I never ever signed up for an SRP when I was a kid because I felt like I didn't have to be rewarded for reading. It was a form of snobbery, I guess, like, "Oh, I'm going to read anyway, so let the kids who wouldn't otherwise read get the prizes. I don't need them to read." I think I see this in some of my teens now. In particular, the heavy readers will not sign up for summer reading. I ask once, they decline, I don't ask again until the next year's SRP because I don't want to make it seem like I'm pressuring them, and the next year, they still don't sign up even though I constantly see them checking out stacks of books. But entering a drawing to win a book, without having to sign up for a formal program? I would've begged my parents to take me to the library as often as possible. Especially if the drawings continued, as yours are. And I think some, if not all, of my not-interested-in-SRP teens would be interested in this version of it, as well. Which may or may not solve the problem of attracting teens who do need the incentives to come to the library, but it's a place to start, something I'd feel more comfortable supporting, and you've shown that it can work. So thanks again.
Posted by: Trisha at November 29, 2007 04:51 PM
I'm so glad to get some positive reinforcement on this. :) I have to say, though, the staff at WPL was very behind me on this, which I think is also a big part of what made it work.
Posted by: adrienne at November 30, 2007 10:07 PM
Adrienne,
Thanks for sharing. You inspired me to make a post about my unorthodox summer program for teens. Of course, I linked to you. Thanks again.
Posted by: Lindsey (Zee) at December 4, 2007 04:14 PM
I love it. Your program generates added excitement for visiting the library without resorting to bribery. My 5 year old already feels jaded about prize based SRP at our library. Last year she lost her card early on and didn't want to replace it. She hated attempting to keep track and I wasn't about to start reminding her at the end of every reading session, "go color in your square." The only prize she was ever interested in was the book coupon at the end and the name plate you get to put in your favorite library book (okay that part is cool and she missed out by chucking the program last summer). Hmmm.... how do I convince my library to do this?
Posted by: christie at December 4, 2007 04:32 PM
I have come back almost one year later to say I have not forgotten this post. It's on my mind right now as the public library I use is ramping up the summer reading program. I think the librarians work so hard and are great, but ...ERGH! Why can't everyone do THIS?
If I didn't think they'd find me an obnoxious patron (who-is-also-a-librarian) for suggesting they try something different, I'd show them this. I dream of it.
Posted by: jules at May 28, 2008 09:26 AM
Thanks for the props, Jules! I've gotten several emails from librarians over the last year who have decided to go simple and do something like what we've done at WPL, which has been really nice to hear. Mostly I go about my business with confidence, but when I was planning this whole thing, I did have my moments of doubt. I don't even think about it anymore, though. As far as I'm concerned, we can do our summers this way forever.
Of course, this summer, for something special, we're going to have cocoons and butterflies at our children's reference desk. Won't that be cool? I'm so excited about it. I'm sure I'll be posting photos.
Posted by: adrienne at May 28, 2008 10:28 PM
were any of the kids who entered the drawing every week, multiple times disappointed if they never won a book? i suppose that would be my fear with a program like this.
one of the libraries i worked at had a great "hook" for SRP. it was a "wheel of prizes" sort of like the Wheel of Fortune, but vertical. Kids got to spin the wheel once for every 5 books they read. Each letter on the wheel corresponded to a prize bucket filled with small prizes (candy, pencils, bookmarks, etc.) and kids could spin as many times as they wanted to all summer long. they didn't seem to care much what was in the buckets (and i would have loved to have a budget big enough to have books be one of the prizes)--it was the spinning that they enjoyed. i get your arguments about reading incentives and how they shouldn't be made more important than the reading, but not winning drawings when i was a kid was always a big disappointment for me.
Posted by: abcgirl at May 30, 2008 04:42 PM
We do share your concern about kids who wind up being disappointed. We do a few things to try to counteract this. We don't make a big deal about the drawings, which means we don't do them publicly and don't post the winners (we just call them and tell them to come pick up their books). We also do LOTS of drawings and give out multiple copies of each book. Last year, we did three copies of each book. This year, we're shifting to four. We also do the drawings year-round, so if you don't win the current drawing, there is always another one to enter. I hope this keeps the hope alive. :) I also hope this encourages year-round reading and library visits.
We really do always have a lot of other exciting things going on, and I think that's been essential to our success--things like activity sheets, take and make crafts, bulletin boards kids can add to, and programs, programs, programs. We love doing programs. :)
Posted by: adrienne at May 30, 2008 07:04 PM
In the couple of High School libraries I have been involved with we have always tried to either give books or book vouchers as the major prizes in any given promotion (with the book vouchers tending to be the most coveted as they represent the promise of choice). The only other kind of prize I can think of that we have offered has been of the edible variety in the form of chocolate frogs or some other small lolly as a small kind of prize. I think that giving books as prizes (regardless of the individual program really) always encourages kids to value reading because it reinforces the idea that books are valuable (as they are the coveted prizes). Generally the kinds of things we give prizes for are quizzes or voting in West Australian Young Readers Book Awards.
Posted by: Merriwyn at July 28, 2008 10:43 AM
I'm adding that to my list of good reasons to visit Australia. :)
Posted by: adrienne at July 28, 2008 11:43 AM